Name: Adam Bernard Home: Fairfield, Connecticut, United States About Me: Entertainment journalist with 20 years of experience. Supporter of indie music. Lover of day baseball, and B-movies. Part time ninja. Kicked cancer’s ass. My memoir, ChemBro, is out now!
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SUM is a hip-hop artist who has always existed outside the box, and if you're a fan of his work, like I am, you wouldn't have it any other way. Who else could release an over seven minute long lyric video for a song, and have it be so transfixing that when it's over you wish it had been even longer?
That's exactly what SUM has done with "Ice Giant," which also features vocalist Jes Hudak. As is the case with all of SUM's work, the song features a plethora of quotable lyrics, as well as production that you aren't going to hear anywhere else.
Visually, the lyric video for "Ice Giant" is more impressive than a lot of official music videos. Click play, and see what I mean.