Seven Harsh Realities of Doing Your Own Music PR

Pretty much all indie artists have, at some point, thought about doing their own PR (or are currently attempting to do so). Some do it out of necessity because they can't afford a publicist, while others simply want to do everything themselves. The decision to do your own PR is not one that should be taken lightly, as PR is a 24/7 job, and you have to treat it as such. This means there will be large chunks of your day that will be spent not as an artist, but instead as a publicist. The reason for this is that being a publicist is about a lot more than simply sending out email blasts; it's about establishing relationships, and that's something that takes time. That, however, is just the tip of the iceberg. Here are seven harsh realities of doing your own PR.

Read the full column at SonicBids.com.