Name: Adam Bernard Home: Fairfield, Connecticut, United States About Me: Music journalist with 15+ years of experience. Supporter of indie artists. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome. See my complete profile
SUM is a hip-hop artist who has always existed outside the box, and if you're a fan of his work, like I am, you wouldn't have it any other way. Who else could release an over seven minute long lyric video for a song, and have it be so transfixing that when it's over you wish it had been even longer?
That's exactly what SUM has done with "Ice Giant," which also features vocalist Jes Hudak. As is the case with all of SUM's work, the song features a plethora of quotable lyrics, as well as production that you aren't going to hear anywhere else.
Visually, the lyric video for "Ice Giant" is more impressive than a lot of official music videos. Click play, and see what I mean.
B-Listers are a select group of artists that were featured in my Artist Of The Week series that ran every Monday from April of '06 to April of '11. All of these artists have two things in common; extreme talent, and a flight path far too under the radar for my liking. They took on the title of B-Listers as they embraced being featured by me, Adam B. Check out the AOTW Archives for all the interviews.