Name: Adam Bernard Home: Fairfield, Connecticut, United States About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome. See my complete profile
I hadn’t heard from Side Effect in quite a while, so when I received the announcement that he was releasing a brand new video, I was hyped. This is because Side Effect is one of my favorite types of emcees. He rhymes clearly, so you can understand everything he’s saying, he says things worth hearing and understanding, and he has fantastic skills, but is understated about them. What I mean by this is he doesn’t feel the need to accentuate every punch line the way a lot of current artists do. He treats his punch lines as a natural part of his verses, and if you catch em, you catch em. If you don’t, you have to spin the song again, and “Cyber Bully” is a song worthy of repeat listens.