About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
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Bios & Press Releases

Bios: $200-$300
Press Releases: $50

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Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them


Ten Secrets for Making a Show a Success Despite a Low Turnout


What Happens to an Artist When Their Record Label Folds

Vid Pick: Side Effect - Cyber Bully
Friday, December 21, 2012

I hadn’t heard from Side Effect in quite a while, so when I received the announcement that he was releasing a brand new video, I was hyped. This is because Side Effect is one of my favorite types of emcees. He rhymes clearly, so you can understand everything he’s saying, he says things worth hearing and understanding, and he has fantastic skills, but is understated about them. What I mean by this is he doesn’t feel the need to accentuate every punch line the way a lot of current artists do. He treats his punch lines as a natural part of his verses, and if you catch em, you catch em. If you don’t, you have to spin the song again, and “Cyber Bully” is a song worthy of repeat listens.

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