Vid Pick: Kats - Popular Demand

Sometimes simplicity can be a beautiful thing. Take Kats' video for "Popular Demand." It has one crazy effect that constantly splits him in two, but other than that there's no set, no rental cars, no rented models, no obsessively overhyped crew around him, it's just a man and his rhymes, and isn't that what good hip-hop is really all about?

For more on Kats check out his Artist Of The Week feature.

To download his work head on over to FreeIceCream.net.