Five Music Promo Lessons From a Neighbor's Insane Christmas Light Display

We all have at least one neighbor who uses the holidays as an excuse to turn their house into something so bright that it can be seen from orbit. Personally, I live near two such houses. Those displays, as blinding as they may be, are actually great metaphors for effectively promoting an upcoming album or show. You might think I'm just as crazy as the guy affixing a second neon reindeer to his roof, but hear me out. Check out these five lessons we can learn from those light-covered homes.

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