About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, and B-movies. Part time ninja. Kicked cancer’s ass. Book coming soon!
See my complete profile
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The Nine Merch Commandments
Tuesday, March 31, 2015

You packed the house. You had a fantastic performance. The entire crowd loved every minute of your set. Now you have to turn that enthusiasm into album and T-shirt sales. How do you go about doing that? That's a question I asked a few indie hip-hop artists who are masterful at the merch table in hopes of finding out some of their secrets to success. What I ended up learning from Jake Palumbo, Tah Phrum Duh Bush, Toussaint Morrison, Joey Batts, and N.M.E. The Illest is a little something I like to call The Nine Merch Commandments.

Like Biggie said, "There's rules to the shit," so grab your CDs, your T-shirts, and your smartphone credit card reader (if you don't already have one of those, consider it your 10th commandment), because here's your manual.

Read the full column at SonicBids.com.

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