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Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
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July 2010 - January 2013
AOTW - The New World Side Order
Monday, October 25, 2010

Chances are you haven’t met a lot of people from the future, let alone very many hip-hop groups that hail from such a time. The New World Side Order, however, is bringing their style, and their lyrics, straight from their year of 2020. A lot has changed between now and 2020, and I caught up with NWSO emcees C.O.N.C.E.P.T. and Crazy E (L to R in Hazmat suits) to find out what the future looks like, why they’re back in our time, and how they’ll know when their mission has been completed. We also discussed their unique live performances, and why humor plays a role in their work.

Adam Bernard: The New World Side Order is, from my understanding, the future versions of C.O.N.C.E.P.T., Crazy E, and DJ MilkMoney from the Mindspray crew. Why have you decided to come back to this particular time?
C.O.N.C.E.P.T.: The NWSO also includes the producer of the beats Quazzar and an alien hype man who goes by the name Peepeekakatooey. We are not time travel scientists nor experts. That element is left up to Dr. Megabeatsbump an alien/human hybrid who developed the chronic dimensional fluctuation time travel technology. He believes that our skills are the savior for humanity. Do we believe that? I dunno all I can say is that we traveled back in time to make tracks and rock shows. In the year 2020 we were debating with Dr. Megabeatsbump if we should travel back to this current time or the late 1980s/early 1990s when hip-hop was at its evolutionary  peak, with sampling, DJing and lyrics. Dr Megabeatsbump wanted us to come back at some point after 9/11 and before the control grid of the tyrannical shadow government in 2012. Our mission is to make as many people aware as possible.
Crazy E: We saw it coming before but we did nothing about it (because) we were too into our own lives and would rather be big, but meaningless, rap stars, so we came back and we are right on time!

Adam Bernard: A lot of artists talk about trying to “save hip-hop,” but it sounds like you’re trying to save humanity through hip-hop. Why is hip-hop the perfect vehicle to try to save humanity through?
C.O.N.C.E.P.T.: Any art that you can communicate thoughts and ideas is the perfect vehicle. It just so happens for us the vehicle is beats, rhymes, and cuts. In our time hip-hop was the leading voice of awareness. It was set up to be demonized and outlawed. Only satanic soul selling artists were permitted to continue. They outlawed real hip-hop along with freedom of speech. Real hip-hop was exposing them. Hip-hop is a double edged sword it can be used to make people aware and tap into there creativity, or brain wash them with negative egocentric deceptive knowledge. It's like Star Wars, artists can use their talents for good, or they can join the dark side.
Crazy E: Hip-hop also has a vibration that destroys the shadow governments plans of world domination. Hip-hop can’t be stopped, but it can be corrupted through different frequencies. The simple fact that we even made it through time is a sign that it will be a better future... we hope.

Adam Bernard: Talk to me about your Hazmat suits. Why are you wearing them all the time? Should the rest of us also be wearing them? Are we in danger right now?
C.O.N.C.E.P.T.: After the third world war and first nuclear war the secret rulers found a way to make you pay for basic life support oxygen, body temperature, bodily fluid filter, etc. We need to use the suits as a way to survive in the future. However, in the end you mutate to the point where even when there are no toxins you need the suit to survive. They make you dependent on it. Ever since they infected us our bodies have mutated to become one with the suit. If we aren't successful with our mission you and everyone else will reach a point where they need the suit.
Crazy E: The fumes from 40 oz. of beer or malt liquor purifies the air for us to breathe in this time where the air is actually cleaner. Our lungs mutated and so did our respiratory systems but it also enhanced our hip-hop capabilities. That’s why we were the biggest threat. We didn’t know that when we were living in this time, but now we know, and we are gonna spread the knowledge to all we can!

Adam Bernard: Performance is a large part of what you do, and your live shows can get pretty insane. I should know, I hosted one of them. What goes into the preparation for your live show, and how does your live show incorporate your message to the people of the present?
C.O.N.C.E.P.T.: All of us have been doing these hip hop elements since we were teenagers. We started doing it cause it was fun, and challenging. No matter how bad things get we gotta stick to the reason why we started doing this in the first place. We have always put in ten times more than we have received financially and with popularity. Even before these suits that's the way its always been. We have the most fun when our show is successfully entertaining. That's the first objective. We could be using all these crucial messages in our music but if it’s not entertaining who's going to take notice and listen? Bottom line, NWSO rocks a show fo sho, hardcore, with a lot of bells and whistles, sticking to the original hip-hop of turntables and mics. We are from the future so our live shows and talents are highly advanced.

Adam Bernard: What’s up with your alien hype man? How did he become a part of the crew? Is he dangerous?
C.O.N.C.E.P.T.: Peepeekakatooey is awesome. He is not dangerous. He was left on earth by accident we met him wondering around all homesick and sad. We smoked him out, drank a 40 oz. with him, and busted a freestyle session for his entertainment. Now he's part of the family. He follows us everywhere. We explained to him that if he traveled back in time there is a chance that he will never get back to his home planet. He didn't care, he said he just wants to see GZA rock live. All he does is drink smoke and study the vast archives of hip-hop through out the ages.

Adam Bernard: You’ve filmed a number of videos, many of them are hilarious. How does humor work into what you do?
C.O.N.C.E.P.T.: When you've seen 80% of the global population exterminated by eugenicists, and you have witnessed so much pain and misery, all we have left are our souls, our minds, and our nuts. Humor is what we use to stay upbeat. We are always out to make people laugh and have a good time.
Crazy E: It also throws the shadow government off so everybody thinks this is just entertainment when it’s cleaning up the negative frequencies.
C.O.N.C.E.P.T.: Plus, these days everybody wants to be a screw faced gangster. That's lame. Have fun, be positive. It’s OK to crack a smile, thug life. It's not even just thugs, its peeps who think they’re too cool to show any type of personality that might mess up their fake narcissistic, egocentric, lame image which is fed by social networks. Everyone just chill. Let’s kick it old school and bring the fun back to hip-hop. After all, ain’t laughter the the best medicine?

Adam Bernard: Finally, how will you know when you’ve completed your mission?
Crazy E: If the NWSO just disappears, or we make it to 2020, all that we speak about, the really fucked up shit, does not happen. By that time we’ll need some doctors or something cuz those masks are annoying {laughs}, but you gotta do what you gotta do and we love humanity so much and so do the aliens.
C.O.N.C.E.P.T.: If at one moment we have been defeated that means the shadow rulers have totally set up there control grid in the future. If that happens I guess we will just fade off, because they will have finally checkmated us with their endgame. As long as we exist in this time we are completing our mission.

Related Links

MySpace: myspace.com/thenewworldsideorder
SonicBids: sonicbids.com/thenewworldsideorder
CDBaby: cdbaby.com/nwsideorder
InfoWars: infowars.com
WeAreChange: wearechange.org

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