Vid Pick: CookBook - 7up

What happens when you mix one part hip-hop history with one part humor? You get CookBook's fantastic video for "7up." There's a ton of classic hip-hop imagery throughout the clip, including a nice NWA theme that ends up doubly funny when you add in the fact that CookBook doesn't curse in his lyrics, and tons of scenes where it's clear everyone involved wanted to have a good time and laugh at themselves. In addition to all that, you also get a great song, too!

For more on CookBook check out his Artist Of The Week feature.

I also recently interviewed Cook and Uno for RapReviews.com.