About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
See my complete profile
Bios & Press Releases

Bios: $250-$300
Press Releases: $50

Check out samples here

For more info, or to set something up, email me

Artist Advice e-book

Muscle For Your Hustle What Every DIY Musician Needs to Know (2011)

A collection of 22 of my best artist advice articles

Pick it up for just $1

Photo Ops

w/ Beautiful Bodies ('15)

w/ Michael Imperioli ('14)

w/ Millionaires ('12)

w/ Adam Duritz, iLLspoKinN & Notar ('10)

w/ Kevin Pereira on the old set of
Attack of the Show ('09)

Magazine Articles

Rocko The Intern

July 2010 - January 2013
Artists Should Be Blogging, Too
Friday, November 23, 2007

Over the past few weeks a number of artists have come up to me with the same very interesting question of “what do you think I should do next?” These artists have websites, MySpace pages and numerous videos on YouTube. They have followings within their local communities, perform constantly, and are clearly working their way up to bigger and better things. I mulled over the question a bit and now I want to share with everyone the advice I shared with them; if you’re an artist you need a blog, and I mean a real blog, not just a MySpace blog. Let me explain.

First, an artist’s blog can act as a timeline of their career. One can easily scroll down, or click around and see what someone was doing a year ago versus what they’re doing now. Second, unlike MySpace blogs, which can be useful in their own right, with real blogs each individual post is another link with your name on it that can show up as a search engine result. Even if you only post something once a week that’s 52 new ways for people to find you online.

What makes for a great artist blog is information and engagement, meaning I want to know what’s going on with the artist, where they’re performing, etc. and the artist should also be finding ways to keep me there with engaging content. This is one of those rare situations where things are just as easy said as done. You know all those YouTube videos you have of performances and tours? While it’s great you have them nobody is going to your YouTube page unless they already know who you are. Sorry, that’s just a cold, hard fact. With the blog, every time you shoot a new video and put it up on YouTube you can then embed it in a post. A lot more people will see it that way and a lot more people will comment on it, as well.

Blogs can also be great places to promote shows and interviews. If you have a flyer you can put up a jpeg of it. If you don’t have a flyer you can simply write out where you’ll be and who else is on the bill. Just interviewed by a magazine? Scan it in, or scan in the cover and tell people where they can pick it up. Interviewed by a website? Post the intro and a link to it. Going to be on a radio show? Use the blog to promote that. I also stress that when artists do a performance or go on tour that they have someone take pictures, even if it’s themselves, because by posting up tour pics not only do you keep your blog active, but you create an impressive scrapbook that will keep people glued to your site. A buddy of mine just toured the UK and I was constantly checking in to see where he had been and what pictures were up.

With flyers, show info, interview links, videos and pictures it can be very easy for any artist to maintain a blog. This isn’t supposed to be challenging, it’s supposed to be a simple way to create more visibility, build a fan base and connect with that fan base. Finally, an artist should add a link to their blog on their website and post in their MySpace blog whenever they update it, effectively creating an all encompassing universe for said artist. Everywhere a person goes in that circle has something to do with the artist and creates a closer relationship between them and their fans.

The perfect artist website has a bio, streaming music, pictures, a link to a YouTube page, show info, links to MySpace and Reverbnation pages, links to interviews, and a link to a blog. If an artist has all those things on their site they’re on the right path, and you can put money on the blog being one of the most clicked links. People want to see what their favorite artists are up to. Let em in! It doesn’t have to be a tell all, just tell enough to keep your fans happy. You’ll be surprised at how positive the results will be.


posted by Adam Bernard @ 7:48 AM  
  • At 7:25 PM, Blogger SBK said…

    This is a great blog!!! I found this blog to be really informative and knowledgeable. This is really something that all artist should do and incorporate. As an artist myself I have setup a blog page from reading this great blog. Great job Adam!!! Keep 'em coming cause I'm hooked.

Post a Comment
<< Home

Email List

Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them

Ten Secrets for Making a Show a Success Despite a Low Turnout

What Happens to an Artist When Their Record Label Folds

Latest Podcast

The Drunk Train #9
feat. Lucy Camp
& Toussaint Morrison
Stand-Up Comedy

My set from Soce's
First-Timer's Show (April '14)
B-Lister Nation
B-Listers are a select group of artists that were featured in my Artist Of The Week series that ran every Monday from April of '06 to April of '11. All of these artists have two things in common; extreme talent, and a flight path far too under the radar for my liking. They took on the title of B-Listers as they embraced being featured by me, Adam B. Check out the AOTW Archives for all the interviews.

Friends of Adam’s World
60 Second Review
Adam John | Kid Kryptic
Always Home and Uncool
Backpack Cat
Claudia Alick
Definitely Amazing
Gangstarr Girl
Fly Like Dove
Halo Doesn’t Suck
I Are Conscious
Jesse Abraham
Joey K’s Place
Jus Rhyme
Ken Morico
Life of a Rockstar
MC Larny Rocks
Nappy Diatribe
Nobody Beats The Liz
Paul Gargano
Pay Us No Mind
Popular Opinions
Ramblings of the BK GrrlGenius
Sleep Dirt
Speech Is My Hammer
Stamford Talk
The 54 Reality Show
The BillaBlog
The Race to Nowhere
xo Publicity

Member Of


Wikio - Top Blogs - Music

Alltop, confirmation that I kick ass

    Older Posts                 Newer Posts