About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
See my complete profile
Bios & Press Releases

Bios: $250-$300
Press Releases: $50

Check out samples here

For more info, or to set something up, email me

Artist Advice e-book

Muscle For Your Hustle What Every DIY Musician Needs to Know (2011)

A collection of 22 of my best artist advice articles

Pick it up for just $1

Photo Ops

w/ Beautiful Bodies ('15)

w/ Michael Imperioli ('14)

w/ Millionaires ('12)

w/ Adam Duritz, iLLspoKinN & Notar ('10)

w/ Kevin Pereira on the old set of
Attack of the Show ('09)

Magazine Articles

Rocko The Intern

July 2010 - January 2013
Southern Hip-Hop's Impending Death
Wednesday, May 30, 2007

I’m no weatherman (whaddup Cage), but I can see quite the storm front developing over the southern region of America when it comes to Hip-Hop. Yes for a while it’s been hot, uber hot, in fact. Atlanta was named the new capitol of the culture for a minute, but now, in mid-2007, things are changing and the only people the artists will have to blame for it is themselves.

Now this isn’t going to be some long diatribe about southern Hip-Hop not having the lyrical quality that the Hip-Hop from other areas has. For the purposes of this discussion lyrical content is actually irrelevant as what I'm looking at is the artists as businesspeople, and that’s where the south his falling behind. In the past two weeks a writer I do a lot of work with (whaddup Bear) and I have had a number of interviews scheduled with rappers who have become high profile over the past few years thanks to the southern explosion. In past years working with southern artists was great. They were hungry and eager to talk. In 2007, however, a good number of popular southern rappers have become complacent, feeling their spot at the top is secure and nothing can take them down. Case in point, my buddy and I had four of our high profile southern rappers cancel their entire press days. That’s right, FOUR!

What’s the big deal with this, you might ask. Well, when an artist cancels their press day it does a couple of things. First it means less people will know when their album is coming out. Second, it sours the press on the artist. We set aside a day and a time and sometimes even a magazine or a website for an artist and when they decide they have better things to do (which in reality they don’t, because this is their career we’re talking about) they mess up not only a large chunk of our day, but also the plans of various publications and websites. A lot of artists don’t realize when they miss a press day they can oftentimes miss out on a magazine cover because magazines are on deadlines and can’t be expected to deal with an artist who feels it’s too much of a bother to get on the phone for fifteen minutes even though it was scheduled for them a week in advance.

In the south this seems to be happening a lot. Numerous rappers who were virtual nobodies three years ago are suddenly “too busy” to do the press days their labels set up for them (and in the case of one rapper it was two press days). Too busy? Really? What could possibly be more important than promoting your album? Sometimes it really isn’t the labels’ fault when albums are released and nobody buys them. When an artist skips a press day weak sales are, in large part, the artist’s fault.

There are a handful of prominent southern rappers who are still completely on point with their business. Not so ironically most of them were already big well before the southern explosion of a few years ago. Guys like Ludacris, Bubba Sparxxx and Bonecrusher are all excellent interviews who are always on time and very courteous. If people don’t think writers notice this, well, this is me telling you we do! For the most part, however, southern rappers have become cocky, and not in the braggadocios rhyme kind of way.

My prediction is that of the current crop of popular southern artists there will only be a few left standing after all is said and done, namely the three I just mentioned along with the likes of Cee-Lo and Lil’ Wayne (sorry Outkast, ATLiens will always be in my top 10, but I haven’t felt much of what you’ve been doing since Aquemini), but when it comes to all the artists who just became hot and have no real skills (OK, fine, I mentioned skills. Sue me), the love affair this country has with them is going to be coming to an end, and quickly.

So for those of you who enjoy hearing southern Hip-Hop I’m sorry to say your passion may be cut short and the only people you’ll have to blame are the ones on your CD covers. Love em or hate em, the new attitude that’s emanating from southern Hip-Hop artists is going to be what quickly shifts the genre to another location.


posted by Adam Bernard @ 7:52 AM  
  • At 4:12 PM, Blogger Bear said…

    Ya know, I love (and probably always will love) southern hip-hop. It's my cup of tea and for the most part, it's accidentally become my rap forte.

    But, unfortunately, I think it's starting to oversaturate the market, meaning to many are coming out at the same time

    As a result, some new region will explode within the next four years ... probably the Dakotas.

    With that said, all I can say is Free Pimp C.

Post a Comment
<< Home

Email List

Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them

Ten Secrets for Making a Show a Success Despite a Low Turnout

What Happens to an Artist When Their Record Label Folds

Latest Podcast

The Drunk Train #9
feat. Lucy Camp
& Toussaint Morrison
Stand-Up Comedy

My set from Soce's
First-Timer's Show (April '14)
B-Lister Nation
B-Listers are a select group of artists that were featured in my Artist Of The Week series that ran every Monday from April of '06 to April of '11. All of these artists have two things in common; extreme talent, and a flight path far too under the radar for my liking. They took on the title of B-Listers as they embraced being featured by me, Adam B. Check out the AOTW Archives for all the interviews.

Friends of Adam’s World
60 Second Review
Adam John | Kid Kryptic
Always Home and Uncool
Backpack Cat
Claudia Alick
Definitely Amazing
Gangstarr Girl
Fly Like Dove
Halo Doesn’t Suck
I Are Conscious
Jesse Abraham
Joey K’s Place
Jus Rhyme
Ken Morico
Life of a Rockstar
MC Larny Rocks
Nappy Diatribe
Nobody Beats The Liz
Paul Gargano
Pay Us No Mind
Popular Opinions
Ramblings of the BK GrrlGenius
Sleep Dirt
Speech Is My Hammer
Stamford Talk
The 54 Reality Show
The BillaBlog
The Race to Nowhere
xo Publicity

Member Of


Wikio - Top Blogs - Music

Alltop, confirmation that I kick ass

    Older Posts                 Newer Posts