About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
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Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them


Ten Secrets for Making a Show a Success Despite a Low Turnout


What Happens to an Artist When Their Record Label Folds

Style Factory 4 @ The Knitting Factory
Wednesday, May 31, 2006

Pure energy. Over the past handful of months the Style Factory shows have morphed into what can only be described as pure energy. There are no slow acts, no chances to catch one’s breath, no downtime whatsoever. Attending a Style Factory show is like attending a Nascar race, everyone’s going at full speed the entire time. This past weekend at The Knitting Factory the Style Factory folks were at it again and every act had the crowd nodding their head. Need evidence? I honestly had a sore neck the next day.

The night started out with DJ Halo cutting and scratching as people came in. Halo’s “mix anything” style went over well with the eclectic crowd who could easily get into his mixing of underground Hip-Hop with artists such as Rage Against The Machine. I even spied C.O.N.C.E.P.T. of the Mindspray crew especially happy at Halo’s song selection. At a little after 10pm Dyalekt and EuphAmism took the stage to host the show.

The first group up was Divine Profitz, a Virginia based team of MC's that were looking forward to tearing a New York stage up. After they did just that New York’s own Conscious was ready show the crowd his unique brand of Hip-Hop. I had heard Conscious’ work before and had him on my radio show a few times, but this was the first time I had ever seen him perform and let me say he’s a monster on stage. Conscious is one of those artists where his music truly comes to life during performances and after seeing him live I realized it was no wonder he had so many shows booked for the month, everyone needed him to rock their stages.

Arcane rocked the stage next clad in all red Break Down shirts, and then after another installment of Who’s Rhyme Is It Anyway, which Bisc1 won for the third month in a row, the Mindspray crew was ready to rock the crowd. Mindspray is a collective of nine MC’s, but with Broke and Domer on tour together they were a few men down. The good news is that with so many artists in the group they could simply perform songs that Broke and Domer weren’t on and the Mindspray crew didn’t miss a beat.

Style Factory 4’s headliner was Def Jux’s Hanger 18, a duo that would bring the crowd to its pinnacle of hypeness. Dyalekt of the Mindspray crew turned to me at one point during Hanger 18’s performance and noted “how many other acts do you know that can get a crowd of girls dancing to a song about baking soda?” Not only was their stage show impressive but the way they interacted with the crowd afterwards was great, as well. Being on Def Jux Hanger 18 was the biggest act there on Saturday night but they still mingled with the people, sold their own stuff, and all in all had a great time.

Sightings: Once again Style Factory was the place where the underground came out to play as Rack-Lo, Rob Sonic, Creature and Thinker were all in the house.

Liks: The normal affordable (for NYC) drink list was in effect making at least one girl in the crowd very happy, actually a little too happy judging by the headlock she put on DJ Halo.

Verdict: I always have a good time at Style Factory shows. This review is a little lighter than past reviews, but there’s a very good reason for this, I spent a good chunk of the night politicking with some artists, as well as some of the lovely ladies in the crowd. Hey, can’t blame a man for workin! I left the show with three new CD’s, a new t-shirt, and quite a few artists left with my business card. Great music AND great networking, now that’s an event I can get down with!

For pictures from Style Factory 4 click here: Style Factory 4 Pics

posted by Adam Bernard @ 9:21 AM   0 comments
Artist Of The Week - Conscious
Monday, May 29, 2006

Renaissance man. It’s a phrase that isn’t used very often in 2006, but how else could one possibly describe Conscious, a man who’s an MC, producer, painter, poet, actor, Jask clothing model and internet entrepreneur? Very few people can say they’ve performed poetry for those incarcerated in our prison system and rocked shows with the likes of Hank Shocklee and Immortal Technique. Conscious, however, is that man, which is why I caught up with him this week to feature him as my Artist Of The Week.

Adam Bernard: You have been dubbed Hip-Hop's renaissance man. What does this mean to you and how do you go about living up to such a title?
Conscious: I think it's a responsibility to show and prove through my movements, but it’s one I am capable of. I basically analyze what my abilities are and try to exercise them thoroughly through the arts. I enjoy finding new ways to entertain, educate and empower individuals through all that I do.

Adam Bernard: What do you feel you gain by coming from so many angles?
Conscious: I can reach a much larger mass of people through being able to navigate various circles. Each circle will have its own communities with folks that don't cross over much into the adjacent ones, so by being in more of those communities I can not only reach additional folks but at times get portions of them to look into things that they didn't previously involve themselves with. Another reason is I do a lot because it opens up multiple streams of income. I have better sense than to sit around and think I'm going to be a millionaire over the summer by selling CD's hand to hand. I'm a multifaceted person, why not do what I'm capable of? One of the largest reasons why I do so many things to begin with is to show people that they can, too. It's unfortunate that some folks’ progress can be stifled by individuals that convince them that they shouldn't try to do more then one thing. Life is meant to be lived, enjoyed and experienced to its fullest extent. I'm not about to allow naysayers that have nothing to do with their own lives suggest anything to me about what I should do with mine.

Adam Bernard: Let’s talk music for a minute. You live in New York, a city that's flooded with MC’s and producers, how are you making sure you stand out from the crowd?
Conscious: I think for one I stand out for the fact that I truly am different, when it comes to my music I really don't sound like anyone else. I also have taken my business and research seriously where I'm doing things with a calculated, purposeful, approach. I've spent a fair amount of time assessing what tools this technological age has given us to market and network with and at the same time I realize my organic approach with people is just as important. I think my balance of those two elements gives me a great advantage. Sociability is also important. I also find that after getting to know people they tell me that they're not used to people that follow through with things, or people that call or email them up randomly just to see what's going on. I pride myself in not approaching people with an attitude of what can you do for me. I try to embrace people and offer whatever service I have available. The reciprocation factor is out there and these actions balance themselves out.

Adam Bernard: You have launched a number of websites. Why is it important to you to have such a presence on the web, and what can artists gain from having such a presence?
Adam Bernard: Quite simply maximizing, and offering different looks at interesting things that people may enjoy. From a business perspective it’s also testing the water to see what actually works. Similarly with pushing the envelope with art and entertainment, you want to offer quality and hopefully offer a lot of it. The bigger the presence the better the odds are of increasing your visibility.

Adam Bernard: Finally, what do you feel is the "next level" for you?
Conscious: I’m completing a few projects I have on the low and taking businesses that I have started from the 'self employed' stage to the 'business owned' stage. There's a vast difference. Also, creating situations that will enable me to employ folks. Aside from the business aspect of what I'm involved with I want to try my hand at theatre and a little stand up, two things that I'm actually nervous about. I know that I'm capable, but I think the responsibilities are much larger then with the other performance methods I've been involved with. I think doing stand up is even more scary then doing a stage play. At least with a play you’re sharing the stage and interacting with others, which takes some of the edge off. Sounds like I have a lotta nerve but I'm gutless huh?

Websites: iareconscious.com, FreeHipHopNow.com & Conscious Bootleggers

Blogs: ConsciousMe, Relax Star Vibe School & Growing Money Trees

Ringtones: Zingy.com & DecentX

MySpace Pages: myspace.com/conscious

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posted by Adam Bernard @ 8:46 AM   0 comments
My Entire Town’s Gone Crazy
Friday, May 26, 2006

I am in a town where the insane far outnumber the sane. How do I know this? Well for starters the police in our town put a housecat under house arrest earlier this year and now the cat is going to stand trial. If that wasn’t bad enough the ridiculous quotient for Fairfield has been upped once again as many locals are fighting the arrival of…… wait for it, wait for it, an Applebee’s. Yes many townies are fighting the “Eatin’ Good in the Neighborhood” people and the arguments have bordered on the insane.

One of the biggest problems some older residents have is that they feel an Applebee’s will hurt the town’s integrity. Now, bear in mind it would be taking the place of a People’s Bank in a strip mall that also includes a Bob’s Stores. Oh and did I mention less than half a mile up the street is a McDonald’s, an Office Max and a Marshalls? I think Fairfield’s “town integrity” died when the golden arches went up. Still some folks insanely cling to the idea that Fairfield is a town with old charm. Those people need to take off their blinders and get with reality.

Fairfield, despite its “East Coast O.C.” pricey-ness, is in large part a college town, and a beautiful college town at that. With both Fairfield University and Sacred Heart University in Fairfield there are a lot of students living here the majority of the year. Do you know what an Applebee’s would mean to those students? An affordable place to eat and possibly even a job. Wow, yeah, what a terrible thing. Still, people argue against it.

Some of the other arguments people have been making against the eating establishment include saying the Applebee’s signage doesn’t fit in with the town (remember, we have those golden arches in the middle of a divided highway right up the road and a giant restaurant, Joe’s American Bar & Grill, right across the street with an equally huge sign), that it will promote drinking because it has a bar (apparently the dozens of bars, and Joe’s, which has bar in its name, don’t do that) and that it will cause traffic problems (ever been on the Post Road? It’s always a traffic problem). Seriously, people are really trying to argue these points in meetings.

Personally I would love it if Applebee’s came to Fairfield. It would give jobs to a lot of teenagers and provide me with an affordable place to eat that doesn’t serve food that hurts the diet. I think the major point a lot of residents seem to be missing, however, is that it’s not all about them. I’m not sure why but in Fairfield County once a person reaches a certain age they feel their entire town should revolve around their wants and needs. You should hear how the students who live down by the beach get treated, constantly being harassed and having the police called on them for really wants amounts to be being young adults wanting to have a little fun. Nobody’s hurting anyone, but because someone hears music, or sees drinking, or feels someone else having a good time, they do everything they can to stop it. Need I mention Clam Jam?

The best thing for Fairfield would be for its residents to open up to the student community. Everyone is pretty cool if you just stop for a minute to take the time to say hi and get to know them. I have two radio shows at Fairfield U and work with some of the students there. Guess what, it’s not that hard to say hi! Rather than thinking of the students as their neighbors most residents think of them as a nuisance, and with that attitude coming in they stand no chance of having any sort of positive relationship with them. Manners go a long way. Be nice to your neighbors and they’ll more than likely be nice to you. I’m sure many a townie could have easily convinced their college student neighbor to turn the music down had they been nice to them all along. I know, it’s a bit of a pipedream, but there’s a lot to be said for a simple hello. You know, like the kind you get from the hostess when you walk into an Applebee’s.

posted by Adam Bernard @ 8:46 AM   1 comments
Stadium Roll Call
Wednesday, May 24, 2006

(Shea Stadium - Home Of The Mets)

When I heard the news that the Twins would be getting a new stadium I was both thrilled and a little saddened. I know the Metrodome wasn’t exactly a baseball Mecca, in fact, it wasn’t a very good place to watch a baseball game, no dome is, but there are tons of great memories associated with the place. Everyone will always remember Kirby Puckett’s catch up against the wall in the 1991 World Series, which was followed by his historic homer. I personally will also remember going to the dome and seeing Blue Jays pitcher Juan Guzman warm up up close and personal. It’s scary to see someone control a 90+ MPH fastball that well. The Metrodome is one of 13 major league stadiums I’ve been to, and in 2010 it will join the list of those that I’ve been to that are no longer being used (heck, one was imploded!); The Kingdome, Tiger Stadium, Olympic Stadium and Jack Murphy Stadium. The way baseball teams are building stadiums pretty soon that list of 13 will include more former stadiums than current ones! With this in mind I decided to take this opportunity to list my five all-time favorite Major League Baseball ballparks.

5) Kauffman Stadium (Kansas City Royals) – This place is simply beautiful. The scoreboard in the shape of the team logo, the grassy area behind the centerfield wall, the waterfalls behind right field, put it all together and it makes for a fantastic place to see a ballgame. The layout of the actual playing field is fairly regular, but all those extras give it a little something special. One strange side note, my second game there I was with my father and we ended up in a section that had a group of born again Christians. When the beer man came by and said “Budwieser, King of Beers” one of the born agains replied “Christ is King” and the beer man never came back. KC was also the place where I met Jack Morris outside of our hotel.

4) Shea Stadium (New York Mets) – Yeah I know, I can hear the jeers already. “You’ve been to 13 stadiums and you picked that craphole?” Yeah, I did, because it’s MY craphole. I’ve been going to games at Shea Stadium for the vast majority of my life and being a Mets fan I can see and enjoy the uniqueness of Shea. The outfield is completely symmetrical, which is boring, but it’s deep in center and fast players can hit legit triples there. Then there’s the planes from LaGuardia. Rusty Staub used to time when he’d step into the batters box with when a plane would be going overhead so the outfielders would have a harder time getting a jump on the ball because they wouldn’t be able to hear the crack of the bat. Shea also features what has to be the largest scoreboard on earth and whenever a player manages to hit it with a homer it’s quite the noteworthy feat. And of course there’s the Home Run Apple that goes up and down in the giant hat just to the right of dead centerfield whenever a Mets player homers. Gotta love it.

3) Fenway Park (Boston Red Sox) – The seats and oftentimes painful (especially when you go to elbow your neighbor not realizing the armrests are metal), there are weird no-alcohol sections, but the green monster is really something special in person, as is seeing the Boston Red Sox. There are very few teams with the kind of history the Red Sox have and witnessing a game with their lifelong hardcore fans is a treat. For food I suggest getting a real sausage from a vendor outside of the stadium when you’re also picking up your unofficial scorecard (which was called Baseball Underground back when I saw my first Red Sox games there).

2) Tiger Stadium (Detroit Tigers) – Tiger Stadium closed its doors at the end of the 1999 season but thankfully I made it there two years before then and got to experience this majestic old ball field. Talk about a place where a real triple could be hit, Tiger Stadium featured a 440 foot centerfield and an outfield wall that was anything but symmetrical. Like many stadiums of its era Tiger Stadium wasn’t build with the fan in mind, which is why it’s no longer in use. There were quite a lot of obscured views, and seats directly behind poles, but for my money it was one helluva place to see a ballgame.

1) Wrigley Field (Chicago Cubs) – What can be said of Heaven? Wrigley Field is every baseball fan’s dream. It has the history, it has the brick outfield wall covered in ivy, there’s Waveland Avenue right behind it where the real big boppers’ homers end up, and it has some of the most hardcore long suffering fans you will ever meet. When the sun is shining, and baseball is being played, you want to be at Wrigley. The outside of it alone is enough to give a real fan chills. Simply put, there is no nicer place on earth. I happened to be there when Kerry Wood first burst on to the scene (and before he became constantly injured) so the feeling was electric. The feeling was also, well, it was something for me and my dad as we watched Todd Hundley attempt to play left field for the Mets in a very short lived experiment. Wrigley Field is simply “it” and if you’re a baseball fan you must go there before you leave this earth.

posted by Adam Bernard @ 8:58 AM   0 comments
Artist Of The Week – Bekay
Monday, May 22, 2006


If you had to pick the one name that was generating the most buzz coming out of Brooklyn it would have to be Bekay. Yes, his moniker is the also the nickname for the borough, BK, but in addition to that his new 12 inch, “Where Brooklyn At?” features the late great ODB, he has a mixtape out hosted by the drama king DJ Kay Slay, and he’s currently working with a veritable who’s who of Hip-Hop including The Alchemist, Saigon, Masta Ace, RA The Rugged Man, Pumpkinhead, Inspectah Deck, Mr. Met and Wordsworth. Bekay’s LP, Hunger Pains, is due out soon and despite his horrible experience with MTV’s Making The Band, “I refused to sign the contract so they threw me off the show,” he’s filmed a pilot for his own reality series. Bekay has his hand in everything and it’s paying big dividends which is why he’s this week’s Artist Of The Week.

Adam Bernard: With a name like Bekay what kind of pressure do you feel to represent for your borough?
Bekay: People sometimes ask me if it’s a "BIG" name to carry, but it suits me and my borough, the gritty music I'm tryin to make and the people I represent, so THATS ME! Bekay!

Adam Bernard: Your first single is "Where Brooklyn At" with the late ODB. How did you two link up and how did his passing affect you?
Bekay: ODB was a very close friend of my boy Sean's. One night I rocked a show, and Sean brought Dirty through to check me out. Dirty was feelin me and afterwards he asked me to come chill with them more often on some friend shit. After a while Sean and I just asked him what’s good with the collabo and he was all bout it bout it. So I got this beat from Konman (from Kanye's team) and we went in to the lab a few weeks later and banged it out. I spoke to Dirty like five days before the video shoot was supposed to happen and he passed away two days later. That shit really fucked me up. Dirty went out of his way to befriend me and help me out for no reason, just cuz he was a really good dude, and people should know that about him. If he liked you he was an overly nice dude to people, just a real good hearted dude. They wanted to do the video without him after but I refused to do it. I hope he knows how grateful I am to have had him as a friend and to have worked with him.

Adam Bernard: In addition to the single with ODB you've got Kay Slay hosting your mix CD and you're being touted as one of THE guys to keep an ear out for in NY. What do you feel is the next logical step for you in your career to make those predictions come true?
Bekay: My name is being thrown around there a lot which I'm grateful for and happy about, but in all honesty I ain't anywhere near content with the status I'm at. I have so much to offer Hip-Hop. I've been up at 75% of the big major labels and sat down with people that most people would get "nervous" in front of and it seems that real Hip-Hop, or talent, is secondary in this game. Your gimmick, image, and who’s backing you is first. Being a white cat from BK with a lot of "in your face" lyrical personality seems to make the powers that be see me as Eminem. Well I have some advice for them, get your fucking head out of your ass and learn how to do your fucking job! I guess when someone with the power to make it happen can open their fucking eyes and see I'm a goldmine waiting to be tapped then you'll see my face everywhere. Till then I will continue to put my face in yours, wherever you turn you will see or hear my name cuz I'm determined.

Adam Bernard: You're a very lyrical MC. Why do you feel it's important to focus so much on that aspect of your music?
Bekay: One of the essences of Hip-Hop is being braggadocios, or "who’s the nicest," showing skills as an MC. Beats and hooks are a part of Hip-Hop music, as well, however, nowadays it’s all the same. Same beats, same corny hooks, and the MC is irrelevant!!! I call it "fill in the blank rap" cuz any MC could fill in the blank. We need to take this shit back to the artistry of this culture. Back in the day this music was started by people who had no radios, had no beats, so we would bang on tables, or someone would kick a beatbox and we would flow over that. The words are what carried our voices, and our message. Let’s not forget where this shit came from.

Adam Bernard: Finally, when people hear the name Bekay what do you want them to think?
Bekay: The greatest rapper still breathing air!!!! Hahahaha. I want them to think of a real MC, a hungry, determined, cat who is trying to give “us” a voice, a voice that we need and a voice that is not existent in Hip-Hop music today. I rep for you when you rep for me, period.

Official Websites: www.bekayrap.com & www.coalminerecords.com

MySpace Page: www.myspace.com/bekay

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posted by Adam Bernard @ 8:28 AM   0 comments
The Ringtone Revolution
Friday, May 19, 2006

In Hip-Hop the rings MC’s and producers are looking to sport right now have nothing to do with jewelry. In 2006 it’s all about rings of a different kind as the latest wave to sweep the Hip-Hop world involves music blasting out of one’s phone rather than a set of speakers. Yes, for many artists it’s all about the ringtones. brokeMC of the Mindspray crew jokes that for artists “it's the new gold chain.” His fellow Mindspray crew member Domer reasons “ringtones are the new radio, or the new mixtape. They're broadcast in a semi-public, semi-personal way. They’re selected by individuals but heard by many.” While they may be heard by many how valid is the idea that people will be searching for new music with their ringtone in mind?

Conscious, an MC / Producer who runs FreeHipHopNow.com, feels “there will be spill over into the discovery of new music by this means and it will serve to help artists gain new fans.” Domer agrees, adding that the idea is one of slow growth rather than an instantaneous boom. “If one person digs my track and downloads the ringtone then all of their friends will be exposed to it on every ring. That's the viral aspect, it's on a personal one-on-one basis. I'm all about that personal hand-to-hand spreading of the new hot shit. I don't want to learn about a cool new act from MTV, I want to hear about it from my friends.” brokeMC feels that the current ringtone climate is one that favors the already popular artists but, like Domer, he feels it’s growing in the right direction. “Right now, people seem to be looking to hook up their phones with sounds from their favorite artists,” he notes “but the medium is expanding and so are the options.”

Hopping on board while the medium is expanding is the only way to be on board first, and Conscious feels that no matter how many people download his ringtones, which are currently available at Zingy.com, it’s a step in the right direction. “There's nothing like branding your music via one of the most accessible tools in this digital age,” he extols, “when making an attempt at cornering your market in entertainment as an independent artist it only makes sense to get involved in one of the most active forms of new media technology today. Using ringtones to help push forward your brand and tattoo the world with whatever movement you're behind is similar to how any large corporation would approach their targeted advertising market by way of the newest advances of this tech era.”

The undeniable urge to be on top of things musically and always being the first to know the next big thing is something Domer, who’s launching his own ringtone company, Battletones, feels will help independent artists in the ringtone world. “People choose whatever they're most into and put it on their phone. It’s a way to share new shit you dig with the people around you. If someone's phone goes off and you're like, ‘that sounds kinda fresh, what is that?’ That's a cool thing for both of you.”

There is one issue with ringtones, however, and that’s the fact that it’s never a full song. A ringtone is very different from a single. Domer notes a ringtone is “a way of showcasing a particular moment in a song, a catchy hook, a dope line, a hot breakdown, sort of like the original Hip-Hop idea of isolating the dopest breakdown and turning that into the song.” So while an MC can’t necessarily fit a full 16 onto his ringtone, he can fit his best four or eight bars on there to give potential fans a taste.

Goals for ringtone creators range from brokeMC’s “fans, fame, bitches, whips, an icy grill, and a pet koala,” to Conscious’ want to “give my audience something else.” brokeMC notes that realistically his goals are pretty simple, he just wants to get some more exposure. “Being an independent/underground artist I move a lot of my product hand to hand and money doesn't necessarily stack up quick,” he explains “ringtones are a huge market right now and the sales are incredible. It seems to be a viable way to gain quick exposure with the youth market.”

For musicians of all types the ringtone market is growing rapidly. Conscious notes that in addition to where his ringtones are already listed “I'm also dealing with Decent Xposure, currently working out a situation to provide artist sites and ringtone distribution through FreeHipHopNow.com. Ultimately, the aim is to educate independent artists about the various channels they can consider to get their music heard as well as creating multiple streams of income with their music instead of cramming to figure out how in the world they are going to sell one million albums hand to hand.” Domer is even contemplating going the mobile route for his next album, saying “I'm talking to a ringtone company that is launching a mobile-fueled record label about releasing my next EP.”

Whatever an artist’s goals are it’s clear that a shiny grill and platinum chains are no longer the hottest accessory in Hip-Hop. Right now the true representation of one’s fame is how many phones are rockin your ringtone.



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posted by Adam Bernard @ 8:31 AM   3 comments
Radio Ga Ga
Wednesday, May 17, 2006

There are some lines that shouldn’t be crossed, ever, and Star of The Star and Bucwild show crossed one of those lines in a major way last week which resulted in his firing and arrest. Apparently Star felt there should be some beef between him and Hot97’s DJ Envy, so he created one himself, making comments about friends having sex with Envy’s wife and offering $500 for the whereabouts of his four year old daughter so he could “do an R. Kelly” on her. Not only is this kind of talk inappropriate, it’s not funny, so Star gets the double whammy of being fired for content that simply shouldn’t have been aired (and being in radio myself I have to say no amount of pushing of the dump button would have caught all of his rant, it would have been minutes of dead air), but also for being un-funny.

Star’s defense is that he felt he had been threatened by Hot97 on-air personality Miss Jones, yes that’s right MISS Jones, "to the effect that Star would be harmed upon leaving his place of employment." Is this really what Hip-Hop radio has come to? Warring radio show hosts who have lost all knowledge of what is funny and replaced it vitriolic diatribes aimed at self-created enemies? If this what has replaced musical variety? C’mon guys, shut up and play some records.

So what’s next for Star, other than court? Some will speculate satellite radio is in his future, but let’s put the brakes on that for a second. Ever since Opie and Anthony were fired from terrestrial radio in 2004 and moved to satellite radio the medium has at times been used as a dumping ground for shows that couldn’t get it done on terrestrial radio but still had a big enough following to make satellite providers think they could get a few more paid subscribers if they added the shows to their lineup. The idea has only worked in a so-so way and if continued will only hurt the medium, making it the minor leagues of radio.

Opie and Anthony landed on XM in the fall of 2004. The move was one Anthony hailed as a great one, saying “XM is the future of radio as we know it, and it is the perfect platform for us to entertain our radio fans, in the same way that HBO provided more creative freedom for people in TV.” This week O&A returned to terrestrial radio and their cast of characters is extremely happy about the move. Jim Norton, a regular on the show, noted “it opens you up to a lot more people.” For O&A satellite turned out to be a place to bide their time until they found another terrestrial slot. Of course they’ll still be airing shows on XM, and XM will allow them more freedom for the extra hours they’ll have them, but they’re back on terrestrial now, where a significantly larger audience will hear them.

Up next to make the jump to satellite was Howard Stern and he did so with a lot of noise followed by a noticeable thud. According to the latest news from Bridge Ratings more than a third of Stern’s fans didn’t follow him to satellite, 25% saying the cost was too high and 9% saying it simply wasn’t worth it (which sounds like different ways of saying the same thing to me). Where are the listeners going? According to the poll ¼ of the people listening to music are now doing so over the internet. As high speed connections have become more prevalent internet radio has become the current big trend for listeners tired of hearing the same songs over and over again on terrestrial radio and who don’t want to pay for satellite radio.

As someone who’s currently broadcasting out of a college station that also streams their shows over the internet I have to both smile and be concerned over this. I smile because there’s hope that people out there really are listening to my shows, but I have to be concerned over the idea of where I’m going next. Independent radio is unpaid, we do it to try to reach the next level, but at this point it’s unclear what that next level is. At the moment I know I’d love to be on satellite or terrestrial radio, no matter what the ratings say. The ratings could be less of an indicator that people dislike radio in general, but rather an indicator that people dislike who is on the radio. Once program directors figure this out it could open the floodgates for new talent like yours truly to break in in a major way.

Back on the topic of Star, is satellite the right move? For him, yes, because no terrestrial station will hire him at this point, but for satellite, no. I don’t see Star’s fans following him to the new medium and it will only make satellite radio look like a landfill for fallen shows. Anthony’s comparing satellite radio to HBO is a great one. Now, do you think HBO would be caught dead taking a failing network show and appropriating it for their own network? If satellite radio is to reach its full potential it has to leave the Star and Bucs of the world behind and focus on creating some HBO-quality programming of their own. Appropriating a few big name shows worked to get a few million subscribers, but the medium will only become a force if it starts producing some shows of its own that become must listen to radio.



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posted by Adam Bernard @ 10:08 AM   4 comments
Artist Of The Week – Creature
Monday, May 15, 2006

Hailing from Corona Crown City Queens, Creature has become well known as one of New York City’s fiercest MC’s. Though he was signed to a major label, Island Records, a decade ago as a part of the group Triflicts, Creature has gone the independent route since the group parted ways. He’s worked with an incredible arrahttp://www.blogger.com/post-edit.g?blogID=5645949&postID=114769736286424442y of artists including The Beatnuts, The X-Ecutioners, MF Doom and Atmosphere. He currently has his Never Say Die album available for sale and will be releasing a number of projects in the fall including another solo effort, Hustle To Be Free, and a collaboration with Preacherman called Creature N Preacher C.P.T. After seeing Creature perform at the most recent Style Factory show it was clear that even if the calendar didn’t read October it was most definitely time for a Creature Feature, which is why he’s this week’s Artist Of The Week.

Adam Bernard: A lot of artists have interesting names, but Creature strikes me as especially different. What is the origin of your name?
Creature: The name Creature comes from playing Football and my sister teasing me and calling me a creature because of how I acted on the field. Plus a creature is a living being and I’m living through my music… and it is the hardest name ever! Ha ha!

Adam Bernard: You've been a member of NYC's Hip-Hop scene for over a decade. What kind of changes, both positive and negative, have you seen it go through?
Creature: First is the lack of blacks and Latinos at the shows, meaning indy Hip-Hop, i.e. underground shows. There are not as many friendly ciphers now, either. Before you could walk in the village almost anywhere and catch an ill cipher. There’s also a lack of originality and creativity. I think some of today’s artist are smarter but somewhere along the road the soul has been lost. That’s some of the negative, but the positive is a lot more artists are taking their careers in their own hands, pressing and selling their own CDs. I think as a whole people realize you can still be different and be heard if you put in work.

Adam Bernard: You were signed to a major, Island Records, at one point. What do you feel you gained from that experience?
Creature: One of the things I gained from being signed to a major at a young age is I’m not impressed with a record contract. A lot of things go into being successful in this industry and it’s not just talent, it’s things like big budgets, who you know, and these days it’s sounding like an already successful artist. But the most important thing I learned was you get what you put into it, so work hard, network and learn as much as you can about the business or you’re in for a long painful road. Oh yeah, and always try to have fun.

Adam Bernard: The list of artists you've worked with is extremely impressive as it includes names such as MF Doom, Slug from Atmosphere, and the X-Ecutioners. Was any one studio session particularly memorable?
Creature: My favorite was with my boy Rob Sonic. He’s a real close friend of mine and we just got in the studio and did what we do. The atmosphere was just like hanging out with your buddy talking shit, drinking and carrying on.

Adam Bernard: Finally, what part of your hustle would you like to see other artists adopt?
Creature: I'd love to see artists becoming distributors, real estate brokers, all around hustlers. I want artists to stop being artists and become artist-preneurs if they don’t already sell your CD, produce your CD, distribute it. And read more. Stop complaining about what someone hasn’t done for you and get off your ass in do it for yourself. Remember no one owes you anything but yourself. Humble yourself but stay hungry.

Official Website: www.creaturenomics.com

MySpace Page: www.myspace.com/creature1

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posted by Adam Bernard @ 8:29 AM   0 comments
BCC Listening Event @ The Aurora Gallery
Friday, May 12, 2006

(Conscious, Me & Ignite @ The BCC Listening Party)

Wednesday night the legendary Boot Camp Clik had a listening event in New York City for their upcoming release, The Last Stand. As a rule, listening events can be cliché in one of two ways. Either they’re held at packed clubs where no one can really hear the record because the music is too loud and the liquor has been flowing just a little too much, or we all find ourselves at a studio somewhere, sitting down with other members of the press, giving the record a quick listen. The people at Duck Down made this event a bit different, however, as they held it at an art gallery on the second floor of a building in Manhattan.

When I arrived with a friend we noted that there was no doorman, and there wasn’t even a sign on the building that said Aurora Gallery. The only marking of the place at all was a small Boot Camp Clik snipe hung on a railing outside. It was truly an event where if you knew where to go you were welcome, but the majority of the people passing by probably had no idea what was going on there.

Once inside and upstairs we found ourselves in a spacious loft with a makeshift bar. Various members of the BCC were doing small interviews while the new record played. Personally I don’t do interviews at events like this, I like to keep mine more personal one on one sessions, plus I’ve never liked hearing background music on my interview tapes. What made this space really nice, however, was that it also had a rooftop area for all of us to lounge on, as well.

The roof had some fantastic graffiti that, unfortunately, was roped off by caution tape making it so no one could get their picture taken with it (or paint over it). There were also chairs set up and nicely placed lighting. The roof was the spot to network as I met numerous other industry people, including folks from Skillionaire Enterprises, as well as a few people filming for DVD magazines and even a couple other writers.

The really enjoyable aspect of the event was that while the album was playing loud enough for everyone to hear, no one had to shout over it to have a conversation. If you wanted to hear a song you could, but if you wanted to network you could. I think this left everyone with a positive feeling towards the album. Oh yeah, and some of the production was phenomenal, not to mention at least one track featured Heltah Skeltah rhyming like they did back in their Nocturnal days.

Sightings: Obviously the entire Boot Camp Clik was in the building, or I guess more precisely, on the roof. Rack Lo of Low Lifes fame was there, as was Dyalekt of the Mindspray crew. Hip-Hop’s renaissance man, Conscious, made an appearance, as well, with fellow artist Ignite.

Liks: While the bar may have been makeshift it was a full open bar, and you can’t beat that. I only had a few beers, but anytime you can get a drink for free in New York City it's hard not to have a good time.

Overall: I dug the space, I dug the atmosphere, and I dug the album. I hope more labels do listening events in this way in the future.

Fun With Trains: This has nothing to do with this listening event except that it’s how I got home from it. My dang subway was taking forever to show up and I was seriously worried that I was going to miss the 11:22pm train and have to sit in Grand Central for an hour while all the stores close up shop, waiting for the next train to open up. The shuttle finally showed and got me into GCS at 11:16PM, but there was a problem, I was starving and I knew Zaro’s was still open. I quickly found out which track my train was on and then saw Zaro’s out of the corner of my eye, there was only one person in there, I ran inside and quickly grabbed some food and water (NOTHING beats a Zaro’s muffin on a long ride home). At this point I knew I had very little time to catch my train and, of course, I would find I was on the wrong side of the station. In my nice shoes, note I said shoes not sneakers, I bolted down the tracks all the way down to 20 where I boarded a very crowded 11:22PM train. About a minute later the doors closed and we were on our way. At about Southport I realized no one had come to take our tickets and I was getting off at the next stop. After all that running I got myself a free ride! Hooray for cardio! Talk about a great night!

posted by Adam Bernard @ 9:22 AM   1 comments
Two Major Milestones
Wednesday, May 10, 2006


Yesterday I received two very important notices, both representing major milestones in the ever-growing resume that is my life. The first notice came in the mail and informed me that next month is my ten year high school reunion. The second came later that night from my senseis when they let me know I’ve been invited to test for second degree black belt, something that will also be happening in June. Yeah, it was one heck of a day for your man Adam.

Testing for second degree black belt is something that entered my mind about a year ago. I had been coming back to karate regularly for a while, and even started going twice a week at around that time. I think I had a few motivations, but oddly enough one thing that wasn’t a motivation was the amount time I had been a first degree black belt. For some reason that never bothered me as in my 20’s I discovered it’s much more important to really know the material than to just be able to show it. Looking back perhaps that’s because unlike the vast majority of people in class I’ve actually had to use my martial arts skills, I was not the tallest tree in the forest growing up, so I know the importance of actually being able to do the moves.

My first motivation for wanting to test was simply to have a good long workout. Yeah, crazy, I know, but I’m so motivated at the gym that I’m pretty sure I can take whatever they throw at me at the test. I’m in the best shape of my life, far better than when I tested for black belt all the way back in 1994 (I told ya it had been a while!), and the nutrition aspect of my life is also completely on point. So I guess my own personal ego could be considered reason number one for wanting to test, not the ego of wanting another stripe on my belt, but rather the ego of seeing how much more prepared I am for the actual test than everyone else.

Reason number two I’ve been wanting to test is that I’ve seen some higher ranking black belts in class and straight up and down, I think I’m better than they are and there’s no reason I shouldn’t have at least the same amount of stripes on my belt as they do. It’s never cool to rip your peers but I know why my eyes see. I see a lot of people who only want to take one aspect of what we’re doing and focus on that rather than attempting to understand and work on the whole thing. Perhaps it’s because I’ve been doing this for 20 years, maybe that’s why I’ve grown into it in such a way, but whatever the case may be that’s been my other motivation for getting that test invite.

The black belt test is only a few weeks before my ten year high school reunion. In the span of ten weeks I will have done something every weekend except for one, which is still open for scheduling. Talk about stacking my weekends! I’m really looking forward to seeing all my old classmates again, even the ones I wasn’t friends with. We were all pretty much jerks in high school, I think it’s actually in the job description of being a teenage boy that you must be a jerk of some kind throughout high school, but it’s been ten years and we’ve all grown so much, it will be interesting to see how we all turned out.

The reunion dinner will be in a place I know pretty darn well, the Barone Campus Center at Fairfield U. For those of you who’ve been paying really close attention you already know that’s where WVOF is, so I’ll be having my ten year reunion dinner in a building I will have been in twice earlier in the week, including that Friday! I find this hilarious. I literally laughed out loud when I saw the listing on the notice and jokingly said to myself “gee, wonder how I’ll ever find the place.” Heck I may even know the DJ who’s on the air at the time.

We all have certain events in our lives that we look back on as major and I can see both of these being of that kind of importance. I also think I’m having one heck of a two month run that will have included speaking at Hofstra, testing for second degree black belt, going to my ten year reunion, attending ten concerts / events and going to a baseball game. Now if only I could place that dang feature story I have sitting here, then I’d really have something to talk about!

posted by Adam Bernard @ 9:30 AM   0 comments
Artist Of The Week – Tosha Makia
Monday, May 08, 2006


Tosha Makia is an artist on the move. After gaining notoriety in Connecticut for her song “Be Yourself” she became a part of the Hot 93.7 radio team, but it didn’t take long for the Puerto Rican beauty to graduate to a much bigger market. After her appearance in The Source’s Dime Piece section Philadelphia’s 100.3 The Beat quickly gave Tosha a call and brought her to the city of brotherly love. Her show, Tosha Makia and Da Stripper, is the #2 show in the market and when Ms. Makia isn’t making things happen on the air she’s busy recording for her next album and hosting clubs that are nearly 1,500 people strong. She knows the ins and outs of the music industry both from the radio side and the recording artist side which makes her quite the unique individual and a very interesting person to speak with as this week’s Artist Of The Week.

Adam Bernard: You went from being on Hartford's 93.7 to Philly's 100.3. That's a huge leap in terms of markets (from a top 50 to a top five). What are some of the major differences you've seen between working in the Hartford market and the Philly market?
Tosha Makia: I have my own show! Naw, but seriously, I went from part time to full time, I have A LOT more responsibilities, and I have to take control. As far as the difference in markets, wow there is so much. For the most part the music is a bit different and the rage of listeners is broader. I have a prime time show Monday to Thursday 7pm to Midnight, Friday 7pm to 10pm and Saturday 6pm to 9pm. Being on everyday teaches me something new about the Philly market everyday.

Adam Bernard: You're also a recording artist. How has moving to Philly affected your singing career?
Tosha Makia: At first it was hard, everything was so new, I thought “when do I get to sing?” because I had to get the radio situation situated and learn my surroundings, which I’m kinda still doing, but it’s not as crazy as before. It’s all coming together now. I’m meeting all these talented producers, and I’m really excited about it.

Adam Bernard: Over the past few years you've become very well known in Connecticut, but you entered Philly as a completely new face on the scene. What's the process been like building up your rep all over again?
Tosha Makia: At first it was very scary, for real. I hoped and kept praying they’d love me and the first time I heard “I love you Tosha Makia, welcome to Philly” and then it kept happening over and over and over again, it was then I knew they did, with open arms, and it’s a wonderful feeling. I can now say 6 ½ months in, that Philly is now my home too.

Adam Bernard: As a radio personality are there any artists you're required to play on the regular that make you sigh and wonder why on earth people like listening to them?
Tosha Makia: HELL YEAH EVERYDAY!!!! But I know it's coming, I’m patient, for now. What’s worse is when they come in for interviews and I’m looking at them like what the hell?! How the bleep!?!?

Adam Bernard: Finally, you're an independent artist, but you work for a major commercial station. Fill in all the other indy artists on the processes they have to go through to get their music heard by a major radio station's program director.
Tosha Makia: Believe in yourself and be professional. If you can’t do that find someone that knows how to and at least has some kind of music knowledge, have them represent you. Make an appointment or send in your music, edited, and please have the CD in a case with a bio. And keep on em! Don’t give up, on what you believe in.

For more on Tosha Makia please visit her official website and MySpace pages

Official Website: www.ToshaMakia.net

MySpace Pages: www.Myspace.com/Arrowok & www.Myspace.com/ToshaMakia & www.Myspace.com/ToshaMakiaandDaStrippa

Contact: ToshaMakia@1003thebeatphilly.com
Manager - Eddie Velez: Arrowok@tmail.com

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posted by Adam Bernard @ 8:27 AM   0 comments
Giving Back Through Giving Advice
Friday, May 05, 2006


Wednesday was a huge night for me as I was back to my old school, Hofstra University, to speak to a room full of journalism students about breaking into magazine writing and what the life of a freelancer is like. When I first received the invite to speak I was both honored and a bit flabbergasted. Had I really come so far in five years as to go from being one of the people in the audience to being one of the people up front speaking? Apparently the answer was yes and I was not about to pass up such an opportunity. Hofstra was re-launching their school magazine, Pulse (which was called The Communicator back when I wrote for it), making it a campus-wide publication, and I was most definitely down to speak with any and all Pulse writers who wanted to hear from me.

Arriving on campus on a typically rainy day (I think it rained every other day at Hofstra for all four years I was there, and it probably still does) I walked over to Dempster Hall. I was early and wanted to catch up with a few professors. On the way to meet with one, however, I happened to catch a quick look into Studio A, the room in which I’d be speaking. There was a small table up front with a microphone and about a hundred chairs set up. I suddenly realized that this was not going to be a classroom speaking gig, this was going to be something a little bit bigger. OK, I’ll admit it, I got a little nervous…. just a little, though! There was something about the vastness of it all. When there are people in the seats the place feels much smaller and closer, but with no one in there it looked cavernous and never-ending.

I got over my nervousness quickly as I hung out with my old advisor, who was also one of my favorite professors. She told me that this event was publicized in a fairly radical way for the University, it was all done through Facebook.com. I was later told by a student that I could get a Facebook account since I have my alumni college address, but even I would think myself pretty creepy being a 27 year old guy on a site intended for college students.

The Facebook promotional technique worked as Studio A was packed to enjoy the launch party and hear from the four featured speakers, including yours truly. A picture of the cover of the latest issue of Pulse, which features Hofstra Lacrosse player, and recovering cancer patient, Nick Colleluori, hung high in the background and Colleluori was in attendance to give a quick thank you to his supporters and talk about his Headstrong Foundation. I immediately bought a “Relentless” t-shit to help support the cause.

After Colleluori and a few faculty members spoke it was time for the four featured speakers with me going second. Earlier in the evening I had been talking with one of the other speakers and we both expressed how we were a little shocked to be speaking to students so quickly into our careers. After speaking, however, it became clear that we all had something to offer in terms of knowledge and information. I told a few stories, including my infamous fake press pass story (no, I’m not giving that one out here!) and passed on as much advice as I could. I was told by a former professor of mine that I had the pull quote of the night (a pull quote is the quote from an interview that an editor accentuates in the layout of the article) in response to a question about whether it was better to get a masters or get to working after graduating. I said that I’d been interviewed by a lot of editors and I’ve never been asked if I have a masters but I’ve always been asked for clips. In retrospect I even surprised myself with how eloquently I put that.

All in all it was a great time. Hey, what could be bad about being told you’re good at what you do? I had some of those points reiterated to me on Thursday morning in my email inbox when multiple professors hit me to tell me how much I added to the event, one even dubbed me a good role model (I’m a role model? Yikes!). So not only did I have a great time speaking with the future leaders of journalism, I also, apparently, kicked some booty doing it! Additionally, the speaking gig opened my eyes to some other potential avenues I could go down in life, including maybe even teaching journalism someday. How’s Professor Adam B sound?

posted by Adam Bernard @ 8:39 AM   2 comments
Style Factory 3 @ The Knitting Factory
Wednesday, May 03, 2006


In only their third installment the Style Factory series of shows have already become one of New York City’s hottest Hip-Hop hotspots. The events pack the Old Office at The Knitting Factory and never fail to bring a ton of talent to the stage. This past Saturday was Style Factory 3, and although it started out late the crowd stayed for every act.

Starting out the night was Propaganda. Propaganda is a member of the Mindspray crew and with his solo album almost complete he was ready to hit the stage on his own to show what he has to offer. Propaganda’s rapid fire delivery was equaled by his physical intensity on the stage. For fifteen minutes he rhymed so hard his face turned red and looked as if it might pop off at any second. Style Factory has a way of leading off with an insanely intense artist and Propaganda carried the torch for that tradition well.

Following Propaganda was Core Rhythm and DJ Spliff. Core Rhythm is a deep voiced MC who spits in a way so as the audience can (hopefully) understand the vast majority of his lyrics. Fans of Core Rhythm recited his lyrics with him which made for a great performance. I think every artist likes it when people in the audience know their work. Core Rhythm also stayed up front with the crowd while the other acts were performing, which I felt was a very nice gesture that more artists, no matter the genre, should take note of and start doing. Just because you’re done with your set doesn’t mean you should just up and leave. Support leads to support and Core Rhythm clearly recognizes that.

After Core Rhythm it was time for the Who’s Rhyme Is It Anyway? freestyle competition. This month saw Bisc1 defending his title against Tah Phrum Da Bush, Chaz Kangas and Cern. Cern deserves a ton of props for stepping up to the plate when one of the original competitors ended up not being able to do the battle. The competition is set up in true Who’s Line Is It Anyway? improv format, with the MC’s going back and forth in four different freestyle games. Though Bisc1 successfully defended his title props go to Chaz Kangas who was saddled with being on the affirmative for the topic of “The Smoking Ban.” He absolutely killed it with the line “I came in here to have a Zima / not get emphysema.”

The Mindspray crew were up next and there were so many of them the stage could barely hold the group. Luckily the Mindspray crew was smart enough to all come dressed radically differently so everyone could easily tell each MC apart. Whether is was Domer and his ever-expanding afro, brokeMC and his army fatigue jacket (which was a bold choice in gear being that it can get very hot at The Knitting Factory), or Dyalekt and his Fidel Castro look, each member of the group was most definitely an individual. Mindspray’s five song set included fan favorites “The Witness (It Could Happen To You)” and “Problem With Authority.” Every member got at least one turn on the mic for what had to be deemed a very successful performance.

Closing out the night was Creature. Creature had just returned from doing a show in Chicago a few days earlier but if there was any jet lag from touring it didn’t show. When the man took the mic it became obvious why artists such as Slug from Atmosphere and MF Doom have worked with him, simply put, he’s dope. Not a lot of artists can keep a crowd from leaving when it hits 2AM, but Creature was up to the task as the vast majority of the crowd, many of whom had to be tired, stuck around and became motivated by the New York native’s music and that’s a testament to the artist.

Sightings: I know I was there, DJ Halo was there, and all the artists who hit the stage were fantastic at politicking. Admittedly, I knew the Mindspray Crew, Tah Phrum Da Bush, Core Rhythm and Bisc1 beforehand, but the networking was still fierce.

Liks: The Knitting Factory has a great list of $4, $5 and $6 drinks. Even mixed drinks weren’t expensive by New York standards and the bartender had a very heavy hand.

Verdict: If you’re involved in Hip-Hop at all you owe it to yourself to attend a Style Factory show. From a performance aspect, from a networking aspect, and from a just plain fun aspect the shows are well put together, making them must attend events.

For pics from the show click here

posted by Adam Bernard @ 8:25 AM   3 comments
Artist Of The Week – Bisc1
Monday, May 01, 2006


Those who have a keen eye, and equally keen memory, may recall seeing Bisc203 tags on various bridges, fences and overpasses back in the day. Those graffiti tags were the work of a man who now goes by the name Bisc1. Bisc1 grew up in Massachusetts and Connecticut and was a graffer until, as he puts it, "I got snagged." Now living in New York, Bisc1 is a member of the Embedded Music team and late in 2005 he released his debut EP, The Basics. On May 4th Bisc1 leaves for China, where he will be performing at various hot spots for three weeks. With his star obviously on the rise it’s time to get to know Bisc1.

Adam Bernard: Late in 2005 you released your debut EP, The Basics. The title has to have quite a few layers of meaning, break it down for everyone.
Bisc1: The title is a saying I use a lot. It’s also used in terms of the foundation, without the basics, what good are the details? It was my first real project and I felt like that was just fitting, it will now stand as the first block in whatever path the music walks me on, it's the basic most important piece, the groundwork.

Adam Bernard: The Basics is on Embedded Music, tell me how you hooked up with them and why you felt they were the right label for you to work with.
Bisc1: Embedded was my fam before any thought of putting out something with them was even born. I met DJ Ese, the founder / owner, at Def Jux in 2002 when I was there on a design internship and he was the label manager. He let me get busy on the design on one of him and Hipsta’s Mixtapes, #8, I did the art then did #9 and #10, and on #10 Ese slipped me in for half a joint. Ese and I made tracks to make tracks and I have friends who know their stuff and make good beats and we just built to build until we looked back and realized we had a lot of tracks on stash. We opted for an EP at the time. If you feed them everything all at once they won’t be hungry when the real meal comes.

Adam Bernard: I’ve seen you freestyle, both at your own shows and in freestyle competitions. You’re becoming fairly well known for your freestyle skills. What makes an MC a dope freestyler?
Bisc1: Freestyle is the art of meditation to me. I am not a punch line cat, I spit what’s on my head, no premeditated set ups and what not, free in every sense of the word. Flow, delivery, and consistency are key. Concepts are not as important. To stay on topic, though, is a skill. Cats say wild things in frees, but as long as it's free and captivating you’ll get props. If you spit it strong, with confidence, then you're already killing it. To be fresh is the goal. It's style, it's respect, it's wordplay. I think in the end its how much life you put in.

Adam Bernard: How’d you come up with the name Bisc1? And what’s the difference between Bisc1 and Bisc203?
Bisc1: Back to the markers and stock tips. I wrote mad different shit when I was young. Bisc formed out of its letter structure more than anything. I did the alphabet breakdown looking for certain forms. I think I started rocking Bisc in '95 or '96 and it just stuck since. The "1" is on some classic graff shit. When I started everyone was ending there name with a one, I never stopped. 203 is my crew, my roots, the cats that really helped and drove me to do what I do. Where I went to middle school and high school in Connecticut is area code 203, that’s where for me all this hip hop, these extracurricular activities, got super serious, so we push 203 when we paint and now I have out lived my 203 by 718, but 203 will always be the root, so in long terms, it's Bisc1 203.

Adam Bernard: Finally, what keeps Bisc1 motivated?
Bisc1: I got that creative, don’t stop, drive which doesn’t allow me to relax and just be normal, or settle for the everyday and be satisfied. I must work, work hard, accomplish and set and seek out goals. I don’t want to be like the next man, I like to shine and I learned whatever I want to do I can do it, its all in time. I don’t see the ceiling, there is no end, only greater.

For more on Bisc1 please visit his websites and MySpace page.

Official Websites: www.embeddedmusic.net / www.bisc1.com / www.iveestudios.com
MySpace Page: www.myspace.com/bisc1

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posted by Adam Bernard @ 8:17 AM   0 comments
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