First Look: Heirsound – Choke

When the Heirsound duo of Alexa San Román and Dane Peterson released their debut EP, Merge, they didn’t just release an album, they released a multimedia project. With each each song represented by a color that has an aura, and a feeling, San Román and Peterson set out to make a video for all six songs, with each video embracing the color theme.

Five videos later, all produced by San Román, Heirsound have completed the sixth, and final, video from Merge, which is for their latest single, “Choke.”

Myspace has the exclusive premiere of the video for “Choke” – which will have viewers, quite literally, seeing red – plus my Q&A with San Roman about both the clip, and the song.

Check out the video, and interview, at Myspace.com.