About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
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Vid Pick: Ciphurphace –I'll Always Love H.E.R.
Friday, June 17, 2016

You may already be familiar with Ciphurphace's "I'll Always Love H.E.R.," especially if you're a reader of my weekly NYC indie music column, the NYC Scene Report (and why wouldn't you be? It's one of the most awesome columns on NYC's indie music scene ever created). I featured the song there when it was first released as a single, back in November of last year. Now, Ciphurphace has an exceptional video for the song that features his own daughter.

For those who might need a quick refresher course on H.E.R., the phrase comes from the Common classic, "I Used to Love H.E.R.," and is a representation of hip-hop in human, female, form. The humanization of hip-hop is used as a metaphor to show everything that's happened with the music of the culture.

Much like in Common's song, Ciphurphace uses the concept of H.E.R. to describe the rise of hip-hop, and many twists, and turns, it has taken stylistically. The video gives visual homages to many of the artists alluded to in the song, and is capped off with a father-daughter beatbox session, which beautifully illustrates that they will both always love H.E.R.

Now you have to click play, because how can you resist a father-daughter beatbox session?


posted by Adam Bernard @ 7:00 AM  
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