About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
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Bios: $200-$300
Press Releases: $50

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Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them


Ten Secrets for Making a Show a Success Despite a Low Turnout


What Happens to an Artist When Their Record Label Folds

Seven Signs You're Not Ready for a Crowdfunding Campaign
Friday, July 17, 2015

Many artists see their peers running successful campaigns on Kickstarter, PledgeMusic, and Indiegogo and think crowdfunding is the road to easy money. They envision an internet filled with people who are just waiting to fork over $10, $25, or even $100 to fund someone else's passion project. They see music campaigns on Kickstarter have roughly a 50 percent success rate, and think, "Hey, I'm talented. I could be in that 50 percent!"

What many of these artists fail to recognize, however, is the groundwork that was laid out before these campaigns were launched. Artists who've experienced success with crowdfunding didn't just have great campaigns, they were in a position to run great campaigns. The latter is something many artists neglect to think about.

Crowdfunding campaigns take a lot of time and effort, and a failed campaign can be soul-crushing. So before you decide to go this route, be absolutely sure you're in the right place in your career. Unsure if you are? Here are seven signs that you may not be ready to launch a crowdfunding campaign.

Read the full column at SonicBids.com.

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