About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
See my complete profile
Bios & Press Releases

Bios: $250-$300
Press Releases: $50

Check out samples here

For more info, or to set something up, email me

Artist Advice e-book

Muscle For Your Hustle What Every DIY Musician Needs to Know (2011)

A collection of 22 of my best artist advice articles

Pick it up for just $1

Photo Ops

w/ Beautiful Bodies ('15)

w/ Michael Imperioli ('14)

w/ Millionaires ('12)

w/ Adam Duritz, iLLspoKinN & Notar ('10)

w/ Kevin Pereira on the old set of
Attack of the Show ('09)

Magazine Articles

Rocko The Intern

July 2010 - January 2013
The DIY Artist’s Life - A Plumbing Analogy
Wednesday, January 08, 2014

I’d been meaning to get the leaky faucet in my kitchen repaired for a while now. I figured there were two ways I could go about it. I could go on the internet, look up as much information as possible about faucets, attempt to discern what was wrong with mine, find a possible solution, and dive headfirst into a plumbing project with zero experience or training in the craft, or I could call on a professional to handle the job. I chose the latter, and when it comes to the careers of indie musicians, as much as I respect the DIY lifestyle (heck, I even wrote a book about it!), the hard truth is there are times when you, too, should shell out the money to call on a professional.

Take my leaky faucet, for example. I thought the issue was a few things needed tightening. It turned out that parts had worn away, parts that, due to the brand of the sink, were going to be extremely difficult to find. Had I attempted to handle it myself, there was no chance I could have fixed the problem. There was, however, a decent chance I could have flooded my place, and possibly really annoyed my downstairs neighbors (who are far too nice to drench).

This made me think of all my DIY artists, and how they take on so much. Many of them are great at reading up on what they need to know, and putting that information into action. There are times, however, when I hear artists talk about how they don’t need anybody else, how they’re going to do it all on their own, and how labels, publicists, and managers are all evil and just want to steal their money. This makes me bristle, because they’re cutting off a whole lot of people who have a lifetime’s worth of knowledge.

An independent artist’s career can be a lot like my leaky faucet. It can look like it needs one tweak to work properly, when in reality it needs a ton of work. If an artist attempts to fix the issue themselves, they can end up with a career that looks like a flooded kitchen. If they hire the right person, however, (emphasis on RIGHT) they can get the proper work done, and be running better than ever.

None of this is to say artists should abandon the DIY lifestyle. I’m simply saying that there are times when even the most fervent devotee of such a lifestyle should consider hiring a professional, someone who is an expert in their given field, be it publicity, management, booking, or a myriad of other things, because some tasks can be screwed up to epic proportions when attempted with only a cursory knowledge of what needs to be done.

All the time and effort you put into your career could be wasted if it tuns out your leaky faucet is really something you can’t fix on your own, no matter how many attempts you make. Yes, it sucks paying for things you think you can do on your own, but later this week I’m going to have a kitchen sink that runs correctly thanks to a professional. Had I attempted to fix it myself I’d have wet clothes, and angry downstairs neighbors.

None of us can do it all. Don’t be afraid to admit that, or you might end up with the career equivalent of a flooded kitchen.


posted by Adam Bernard @ 7:00 AM  
Post a Comment
<< Home

Email List

Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them

Ten Secrets for Making a Show a Success Despite a Low Turnout

What Happens to an Artist When Their Record Label Folds

Latest Podcast

The Drunk Train #9
feat. Lucy Camp
& Toussaint Morrison
Stand-Up Comedy

My set from Soce's
First-Timer's Show (April '14)
B-Lister Nation
B-Listers are a select group of artists that were featured in my Artist Of The Week series that ran every Monday from April of '06 to April of '11. All of these artists have two things in common; extreme talent, and a flight path far too under the radar for my liking. They took on the title of B-Listers as they embraced being featured by me, Adam B. Check out the AOTW Archives for all the interviews.

Friends of Adam’s World
60 Second Review
Adam John | Kid Kryptic
Always Home and Uncool
Backpack Cat
Claudia Alick
Definitely Amazing
Gangstarr Girl
Fly Like Dove
Halo Doesn’t Suck
I Are Conscious
Jesse Abraham
Joey K’s Place
Jus Rhyme
Ken Morico
Life of a Rockstar
MC Larny Rocks
Nappy Diatribe
Nobody Beats The Liz
Paul Gargano
Pay Us No Mind
Popular Opinions
Ramblings of the BK GrrlGenius
Sleep Dirt
Speech Is My Hammer
Stamford Talk
The 54 Reality Show
The BillaBlog
The Race to Nowhere
xo Publicity

Member Of


Wikio - Top Blogs - Music

Alltop, confirmation that I kick ass

    Older Posts                 Newer Posts