About Me

Name: Adam Bernard
Home: Fairfield, Connecticut, United States
About Me: Entertainment journalist with 15+ years of experience. Supporter of indie music. Lover of day baseball, fringe movies, & chicken shawarma. Part time ninja. Nerdy, but awesome.
See my complete profile
Bios & Press Releases

Bios: $250-$300
Press Releases: $50

Check out samples here

For more info, or to set something up, email me

Artist Advice e-book

Muscle For Your Hustle What Every DIY Musician Needs to Know (2011)

A collection of 22 of my best artist advice articles

Pick it up for just $1

Photo Ops

w/ Beautiful Bodies ('15)


w/ Michael Imperioli ('14)


w/ Millionaires ('12)


w/ Adam Duritz, iLLspoKinN & Notar ('10)


w/ Kevin Pereira on the old set of
Attack of the Show ('09)

Magazine Articles

Rocko The Intern

July 2010 - January 2013
Jack Off
Wednesday, July 11, 2007

I’ve done a lot of great things with this blog, but my greatest accomplishment may have happened in the past two weeks. For loyal readers who caught the June edition of my Happy Face / Frowny Face column, originally posted on June 29th, you saw my joyful mention of the return of K-Rock. In that mention I refereed to their previous format of Free FM as “quite possibly the second worst idea in the history of radio,” adding “only Jack FM was, and still is, dumber.” Later in the post I concluded “if only we could get Jack FM to switch back to being CBS FM, give Cousin Brucie back his job, and bring back the Doo Wop Shop, then we’d really be in business!” Well, one week later, on Friday, July 6th, that dream became a reality. So I sit here today, patting myself on the back for a job well done. Oh sure, awful ratings and extreme disinterest played a big part in the death of Jack FM, but I’d like to think my blog post had a little something, or even a lot something, to do with it, too. That’s right everyone, I just did the world a huge favor, I killed Jack FM!

OK, so maybe I didn’t kill it all on my own, but when I read that Jack FM was such a tremendous failure that WCBS had decided to go back to their oldies format I was overjoyed. As someone who’s on radio twice a week nothing could have made me happier than to hear the robo-DJ format had failed in the biggest market in America (New York). Jack FM was the iPod of radio stations with no on-air personalities and no defined playlist. You could hear 3 Doors Down followed by Carol King followed by R. Kelly. It was the station nobody, especially radio personalities looking for employment, wanted.

To put how awful the idea of Jack FM was in perspective let me tell you about this thing we have at WVOF called The Prophet System. At WVOF we have shows run by community members, folks like myself and DJ Halo, as well as student run programs, since the station is a part of Fairfield University. Last year they installed something called The Prophet System for when people miss their shows, or when a time slot isn’t filled. Turning on The Prophet System gives listeners a steady stream of music that I joke is “a mix of smooth jazz, death metal, and college rock,” with assorted station promos and PSAs mixed in for good measure. The one thing everyone at the station agrees on is that it’s always better to have a human on air than The Prophet System. So in our perfect world we’d never have a robo-DJ, yet the idiots at WCBS actually thought it would work as a format. I really wish I could have been there when the guy who came up with that idea received his pink slip.

I have a second, much more personal, reason I was looking forward to Jack FM failing. Back in my younger days when I was just a child living at home I grew up on the oldies on CBS FM. Although I can’t remember a ton of things from my youth (which is a fact that drives my mother insane at times) one aspect of it I can remember distinctly is listening to old Top 40 countdowns, followed by Don K. Reed’s Doo Wop Shop, during weekend family dinners at home. We’d eat while listening to classic oldies and oftentimes follow it up with my father breaking out some classic records from his own collection. Thinking back on it, those dinners probably helped shape the deep appreciation for, and extremely varied taste in, music that I have today. The switching of formats to Jack FM was, on a personal level, WCBS killing some of the fondest memories of my youth.

Thirteen months was all it took for Jack FM to tank so badly WCBS switched their format back to the oldies station we all knew and loved, and with both CBS FM and K-Rock back my extended car rides and traffic jams are going to be a lot easier to survive. So with all the power I clearly wield here with this blog, a power that I plan on only using for good (of course!), my only question now is what stupid idea do I look to take down next? Quick, someone get me my cape! Wait a minute, someone make me a cape! Damnit, I need a cape!

Labels:

posted by Adam Bernard @ 7:49 AM  
0 Comments:
Post a Comment
<< Home
 
Follow

Email List

Popular Columns

The Struggles Foreign Artists Face in the US, & How to Overcome Them


Ten Secrets for Making a Show a Success Despite a Low Turnout


What Happens to an Artist When Their Record Label Folds

Latest Podcast

The Drunk Train #9
feat. Lucy Camp
& Toussaint Morrison
Stand-Up Comedy

My set from Soce's
First-Timer's Show (April '14)
B-Lister Nation
B-Listers are a select group of artists that were featured in my Artist Of The Week series that ran every Monday from April of '06 to April of '11. All of these artists have two things in common; extreme talent, and a flight path far too under the radar for my liking. They took on the title of B-Listers as they embraced being featured by me, Adam B. Check out the AOTW Archives for all the interviews.

Friends of Adam’s World
60 Second Review
Adam John | Kid Kryptic
Always Home and Uncool
AngryMarks
Backpack Cat
Claudia Alick
Definitely Amazing
Gangstarr Girl
Fly Like Dove
FreeHipHopNow
Halo Doesn’t Suck
I Are Conscious
iHeartDilla
Jesse Abraham
Joey K’s Place
Jus Rhyme
Ken Morico
Life of a Rockstar
MC Larny Rocks
Nappy Diatribe
Nobody Beats The Liz
Paul Gargano
Pay Us No Mind
Popular Opinions
Ramblings of the BK GrrlGenius
RapDirt
RapReviews
Sleep Dirt
Speech Is My Hammer
Stamford Talk
The 54 Reality Show
The BillaBlog
The Race to Nowhere
xo Publicity

Member Of

BLOGGER

Wikio - Top Blogs - Music

Alltop, confirmation that I kick ass

    Older Posts                 Newer Posts